Wednesday, April 8, 2009

Lost in Translation

A disappointed Coca-Cola salesman returned from a sales trip to Tel Aviv.

His partner asked, "Why weren't you successful with the Israelis?"

"When I got assigned to Israel," replied the salesman," I was confident I had a great sales pitch for rural areas. But I don't speak Hebrew. So, my plan was to use photos and graphics.

Here, take a look at these posters:

"They were plastered all over the place."

"That should have worked," said his friend, genuinely perplexed.

Ruefully, the salesman explained:

"Not if you read from right to left."


Amy said...


Churlita said...

Ha ha. Is Hebrew read from right to left then?

David in DC said...

Yup, same as Arabic.

dmarks said...

Haha. Great one.