A disappointed Coca-Cola salesman returned from a sales trip to Tel Aviv.
His partner asked, "Why weren't you successful with the Israelis?"
"When I got assigned to Israel," replied the salesman," I was confident I had a great sales pitch for rural areas. But I don't speak Hebrew. So, my plan was to use photos and graphics.
Here, take a look at these posters:
"They were plastered all over the place."
"That should have worked," said his friend, genuinely perplexed.
Ruefully, the salesman explained:
"Not if you read from right to left."