Lost in Translation

A disappointed Coca-Cola salesman returned from a sales trip to Tel Aviv.

His partner asked, "Why weren't you successful with the Israelis?"

"When I got assigned to Israel," replied the salesman," I was confident I had a great sales pitch for rural areas. But I don't speak Hebrew. So, my plan was to use photos and graphics.

Here, take a look at these posters:



"They were plastered all over the place."

"That should have worked," said his friend, genuinely perplexed.

Ruefully, the salesman explained:

"Not if you read from right to left."