They hype the forecasts, then the storm if it actually comes.
They grin foolish grins and talk about how complicated weathercasting is when they blow it.
TV weathermen are people who are comfortable solemnly intoning that there's a 50% chance of rain. Thanks, pal. I've got a shiny nickel that forecasts with a similar degree of usefulness.
Rush to the grocery stores, buy up all the milk and toilet paper. Close the schools, call out the National Guard. You know what's coming?! WEATHER!!!
Here's a great suggestion from a fellow who also grew up in the frozen tundra of Monroe County, New York.
How about a little truth in forecasting for the next update: "Snow is falling outside. It will continue to fall for much of the day. Total accumulation can be ascertained by waiting until the precipitation stops and then sticking a ruler in the snow outside your home."